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Studio Dragon’s mega hit drama “Queen of Tears”, which aired in the first half of this year and concluded on April 28, 2024, continues to perform well in related business ventures even six months after the show ended. Due to its massive popularity in Japan, Studio Dragon is planning an organize another pop-up store for “Queen of Tears” in Tokyo on November 1st. They also plan to open another pop-up store in Taiwan later this year. Previously, the pop-up stores were successfully held in Seoul, Japan (Tokyo, Osaka, Nagoya, Fukuoka), and even in Manila, Philippines, covering three countries in total. “Queen of Tears” is one of the top 10 most profitable intellectual properties (IP) among the 260+ IPs owned by Studio Dragon. It generated profits even before airing through broadcast rights sales, and the pop-up stores selling merchandise, along with the success of the official soundtrack (OST), are also doing well. Recently, they signed a deal for a Turkish remake, and there are ongoing discussions about turning the IP into a live performance, which is expected to increase the drama's overall revenue. The pop-up stores featured popular merchandise like files, acrylic keychains, key holders, postcard sets, and tote bags. Fans were particularly excited about props from the show, including Hyun-woo’s hairdryer used to dry Hae-in’s hair, the MP3 player where Hyun-woo and Hae-in confirmed their destiny, and Hae-in’s voice recorder pen, all of which were displayed. A Studio Dragon representative said, “Thanks to the passionate support from international fans, we’ve decided to extend the pop-up store in Tokyo, and we are actively discussing additional business opportunities such as live performances. We aim to create more ways to connect with audiences around the world.” “Queen of Tears” ended its broadcast in April 2024 with an impressive final episode rating of 24.9%, setting a record for the highest ratings ever on tvN. Globally, it was available on Netflix and accumulated 29 million views and 682 million viewing hours in the first half of the year, making it the most-watched K-drama on Netflix during that time.

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