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According to the analysis of K-pop girl group members’ individual brand reputation for October 2024, BLACKPINK’s Jennie ranked first, followed by aespa’s Karina in second place and IVE’s Jang Won-young in third place. The Korea Corporate Reputation Research Institute analysed the brand reputation of 680 K-pop girl group members using 135,672,895 pieces of big data collected from September 20 to October 20, 2024. They calculated the brand reputation index based on four factors: participation, media, communication and community indexes, all reflecting consumer behaviour. BLACKPINK’s Jennie, who ranked first, had a participation index of 2,428,883, a media index of 3,383,206, a communication index of 3,647,643 and a community index of 4,711,735. This gives her a total brand reputation index of 14,171,467. Compared to last month’s score of 2,782,844, Jennie's index increased by 409.24%. Koo Chang-hwan, head of the Korea Corporate Reputation Research Institute mentioned that in the link analysis for BLACKPINK’s Jennie, the top words were “comeback”, “prove”, and “sexy”. In the keyword analysis, the top words were “mantra”, “LA”, and “BLACKPINK”. Her positive feedback ratio was 92.07%. In second place, aespa’s Karina had a participation index of 1,749,483, a media index of 1,609,976, a communication index of 1,772,136, and a community index of 1,609,425, resulting in a total brand reputation index of 6,741,019. This is a 3.52% increase compared to last month’s score of 6,512,050. In third place, IVE’s Jang Won-young had a participation index of 1,671,809, a media index of 1,544,261, a communication index of 1,578,908, and a community index of 1,412,816, giving her a total brand reputation index of 6,207,794. Compared to last month’s score of 5,878,590, her index increased by 5.60%. Here’s the list with their ranking: Jennie (BLACKPINK) Karina (aespa) Jang Won-young (IVE) Lisa (BLACKPINK) Hwasa (MAMAMOO) Winter (aespa) An Yu-jin (IVE) Taeyeon (Girls' Generation) Kim Chaewon (LE SSERAFIM) Rosé (BLACKPINK) Kim Min-ju Ji-soo (BLACKPINK) Seulgi (Red Velvet) Irene (Red Velvet) Rei (IVE) Nayeon (TWICE) Gaeul (IVE) Mina (TWICE) Jihyo (TWICE) Kazuha (LE SSERAFIM) Sakura (LE SSERAFIM) Ningning (aespa) Giselle (aespa) YooA (OH MY GIRL) Ki-na (FIFTY FIFTY) Hong Eun-chae (LE SSERAFIM) Jung Yoon (FIFTY FIFTY) Yeoreum (WJSN) Arin (OH MY GIRL) Liz (IVE) Bae Jo-hyun (Red Velvet) Jang Eun-ji (Red Velvet) Miyeon ((G)I-DLE) Ha-won (Red Velvet) Son Naeun (Apink) Yeri (Red Velvet) Wendy (Red Velvet) Solar (MAMAMOO) Yuna (ITZY) Sana (TWICE) Hye-won (IZ*ONE) Chaeyoung (TWICE) Han So-hee (LE SSERAFIM) Su-bin (WJSN) Hyun-jin (LOONA) Kim Da-mi (MOMOLAND) Yeon-jin (LOONA) Kim Yoo-jin (CLC) Choi Yu-jin (CLC) Park Ha-young (MOMOLAND) Source: (1)

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